Implementing search engine optimization (SEO) techniques is crucial to ranking high on Google and other search engines so you can drive traffic, expand your brand’s reach, increase sales, and more. But, since more users are accessing the web on their smartphones more than ever, mobile SEO is just as essential as its traditional counterpart.
Today, we will explain what mobile SEO is and how it differs from traditional SEO, plus reveal some of its best practices and tools for implementation.
You can learn more about traditional SEO techniques by reading the following digital marketing guides:
What Is Mobile SEO?
Mobile SEO is the process of optimizing your website and ensuring it provides a solid user experience for visitors who view it through their smartphones or tablets. In short, you want your site to look, and perform, well on smaller devices, just as if it was being viewed on a laptop or desktop. By making your site mobile-friendly and optimized, you can gain better placement in the search engine results pages (SERPs). This can result in greater visibility, more visitors to your site, and increased sales and conversions, plus other benefits.
Why is Mobile SEO Important?
The primary reason why mobile SEO is so important is the significant shift towards web usage on smartphones and tablets. According to StatCounter, mobile usage took 58 percent of the market share in 2021. It looks to continue its domination over desktops well into the future as people increase their...
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