Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Classifying queries based on the classic search intents is no longer as effective as it used to be.
Today, SEOs who want to understand search intent should be closely analyzing micro intents.
This article will discuss 12 different types of micro intents that will help you better understand what types of content you should be creating.
Google’s focus on recognizing the search intent
When I first saw the Quality Rater Guidelines in 2011, I was struck by the recurring reference to search intent.
Google clearly indicates in the guidelines that search evaluators must first understand the search intent behind a keyword before proceeding to evaluate search results.
“Understanding the query is the first step in evaluating the task. If you don’t understand the query or user intent, do web research using the Google search engine or an online dictionary or encyclopedia. If you still don’t understand the query or user intent, please release the task.”
Google’s core updates suggest that, in addition to E-A-T, Google is also focusing on recognizing the search intent and the corresponding matching with the content in order to improve the user experience with the SERPs.
Google is getting better at interpreting search queries and their intent, which makes a more detailed SERP analysis necessary.
The classic search intents
In classic search marketing, keyword are broken...
Read Full Story: https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544
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