Well-thought out, creative content shines. However, brands must research where audiences consume content. Because it’s not just the content that’s important, but the distribution as well.
And it’s no longer just about good SEO or creating a smart video for YouTube. At Fortune’s recent Brainstorm Tech conference, Google SVP Prabhakar Raghavan, who runs Google’s Knowledge & Information organization, said younger users are utilizing different platforms than the traditional search bar to access information.
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram,” he said. Google confirmed these statistics to TechCrunch, saying they were based on “internal research that involved a survey of U.S. users, ages 18 to 24.”
Social Platforms and Financial Education
Search topics on social platforms are not only limited to the latest dance craze or recipe. People search serious topics, including health, politics and finance.
With a volatile economy that seems to change daily, more people, especially younger investors and earners, search social for information about staying afloat and preparing for the future.
It's not a surprise that people are concerned about money. A Fidelity study from 2021 found 34 percent of women said their financial situation “keeps them up at night at least once a month.”
This trend likely has risen with inflation and rumbles of a looming...
Read Full Story: https://www.prnewsonline.com/influencers-help-fidelity-investments-with-financial-education-campaign/
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