As consumers and businesses have revved up their online purchases, digital marketing is more crucial than ever
The pandemic’s arrival forced a huge portion of commerce online, which led companies in nearly every industry to beef up digital marketing of their products and services.
While digital marketing isn’t new, since early 2020 it’s become far more crucial for the survival of many companies. That’s the case for both business-to-consumer and business-to-business enterprises. In the pre-Covid era, many B2B companies relied on trade shows and sales calls to connect with customers. Suddenly, in March 2020, that was no longer an option. And B2C businesses had to find new digital ways to recreate the distinctive experience of their brands.
Consequently, businesses of all kinds have learned more over the past few years about their target markets by mining an abundance of online customer data. Now, with people better equipped to deal with Covid, face-to-face business activities are gaining momentum. It’s clear that digital and nondigital marketing techniques are interconnecting. Both are essential to reach a company’s specific target market.
Personalizing messages
Digital techniques now encompass nearly all forms of marketing, says Steve Knapp, managing director, media and data science, at Minneapolis-based Colle McVoy. Online marketing capability, he adds, “is driven by the proliferation and use of data.”
When the pandemic lockdowns began, many businesses needed to learn...
Read Full Story: https://tcbmag.com/marketing-in-the-digital-era/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
