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A Google study showed that 57% of customers conduct research for relevant information before making purchases to build confidence, meaning that brands need to have their websites displayed on the first or second page in search results to achieve higher visibility. If not, they are losing sales opportunities to competitors from their target audience.
In addition to the importance of searches, which can help drive sales conversion and reinforce brands, the pandemic and fast-moving technology development have revolutionised the way businesses and customers engage each other, and customer journeys have become more complicated with multiple touchpoints.
Therefore, New iMedia’s search marketing capabilities can help customers overachieve in search. New iMedia is badged as Google Premier Partner in 2022 - only the top 3% agencies among all Google partners in Hong Kong are eligible to achieve this badge.
Specialised in search marketing (SEM+SEO), New iMedia adopts data and AI automation to further optimise clients’ performance. The self-built database continually collects ad data from more than industries day by day, enabling New iMedia to analyse and retrieve actionable insights systematically by machine learning and hence adopt for automation and optimisation, such as “Auto KPI Alert” and “Negative Keyword Automation”.
For round-the-clock performance monitoring and data...
Read Full Story: https://www.marketing-interactive.com/new-imedia-equips-brands-with-search-marketing-capabilities-amid-fierce-competition
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