How Google’s Website Ranking Factors Rank OEM Websites (vs Independents)

PART 1

Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. Why? Because from Google’s point of view, all of your website data feeds their algorithm’s ability to rank you relative to your competitors.

Since understanding and manipulating data is the key to success online, it would serve you well to know important ranking factors that Google uses to rank you.

Let’s look at Google’s website ranking factors, and what each means:

• Page Speed Score - Refers to how quickly a user is able to see and interact with content on your website.
• Speed Index Score - Is based on the average time it takes for visible parts of the page to be displayed.
• SEO Score - A calculation of the user-facing and technical aspects of a website.
• Accessibility Score - A technical review, or accessibility audit, of how well users can access content and navigate a website.
• Best Practices Score - Based on an audit that checks common web development mistakes.

How We Rank Dealer Websites

We wrote a tool called SurgeRecon that we use to measure individual dealers against their competitors for a whole range of KPIs (besides just Google ranking factors), but since I don’t know you or your dealership, we’re going to have fun and rank OEMs against each other (since our tool can do that too). If, after reading this, you want an evaluation, contact me here or call me at 954.507.6468.

...

Read Full Story: https://www.dealermarketing.com/how-do-you-measure-up

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.