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You may have heard that SEO is essential when you want to increase traffic to your website.
When you are looking to increase the volume of customers coming to your store, incoming calls, and online orders, you need to be visible in Google Search.
Optimizing your webpages helps you rank higher and convert more searchers to customers.
But how does SEO work?
In this article, you will learn about the process used by marketers to optimize your website for search engines like Google, Bing, Yahoo, and many others.
Let’s start by learning what SEO is all about.
What Is SEO, Anyway?
SEO stands for search engine optimization.
At its core, SEO is the process of making your site rank as highly as possible in Google when someone types in [burrito blanket] (or whatever it is you sell, promote, or talk about).
The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate.
You might be a little lost if you are just getting started in SEO.
There are many sites, books, and guides (we even wrote one here at Search Engine Journal) to help you get started. But you might find that many resources offer conflicting information.
Part of the reason SEO frustrates so many people is that it changes continuously.
Why? Because when marketers get their teeth...
Read Full Story: https://www.searchenginejournal.com/seo-guide/how-seo-works-today/
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