Learn how to use the popular SWOT framework to prioritize SEO efforts for improved authority, organic visibility, traffic, and conversion.
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For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources.
SEO professionals then need to use this data to prioritize keyword, content, structural, and/or linking tasks to address issues or build on existing organic search authority.
One familiar method of prioritization, which lends itself well to helping focus attention and often maximize limited SEO and marketing resources, is the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework.
A SWOT, by definition, is geared to help identify items with the biggest potential impact on growth – or the most dangerous threats.
The following breakdown of organizational SEO priorities assumes keyword research has already been done and is being used for the website, SERP (Search Engine Results Page), and competitive data, which will be the foundation of an effective SWOT.
Keyword research alone is often deserving of its own SWOT process.
Strengths
One of the primary factors search engines use in determining your organic search visibility is an...
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