Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.
Clients often approach us having taken a ‘break’ from SEO wondering why their site isn’t ranking or generating as much as traffic as it did before. If a site is effectively sent to Coventry in terms of SEO, it is quite likely to develop issues or ‘gremlins’ in the system which can hinder SEO efforts over time. Secondly, even if this isn’t the case (which is highly unlikely by the way), a site left untouched is still at the mercy of competitors stealing a march.
Here we address some of the main issues that we commonly address when companies stop or pause search engine optimisation.
Pulse
Search engines rank results according to which websites they believe offer the best results based on the search query. One of the checks they undertake is to make sure that the site delivering the result has a pulse – meaning, it is alive and kicking. Therefore if a site hasn’t had any update or fresh content uploaded in a while, search engines may start to doubt whether it is still a reliable source and the number of impressions could start to decline, which will in turn affect traffic.
Competitor momentum
As alluded to above, competitors may not be ‘on a break’ and if they start making strides, it can be harder to catch up, not impossible, but harder work. Frustratingly, SEO is a slow burn at times so missing months or even years can take a while for results to...
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