Skift Take
With paid advertising becoming more competitive and expensive, destination marketing organizations (DMOs) can turn to organic traffic for a marketing boost. In this video, Ashley Baer, marketing manager and content creator at Explore Butte County, shares how the DMO used visual stories to increase its visibility on Google, enhance its website content, and help local partners engage with visitors.
Northern California’s Butte County, located north of Sacramento, is a destination with a lot to offer: abundant outdoor recreation, wineries and vineyards, Gold Rush history, museums, and an array of other cultural attractions. As domestic and leisure travel ramped up when restrictions were lifted last year, the destination marketing organization (DMO) for the area, Explore Butte County, wanted to share all of its offerings and leverage the resources available to travelers in an engaging way.
In August 2021, Marketing Manager Ashley Baer found a solution: Explore Butte County partnered with CrowdRiff to use its Localhood solution to create stunning visual stories which could be shared and embedded digitally.
Localhood leverages Google Web Story technology, a new channel for short-form visual content that Google is heavily investing in, to make the web more visual and engaging. CrowdRiff built Localhood to create Localhood Stories — Google Web Stories designed specifically for destinations.
Web Stories generate organic traffic and look appealing on the first page of...
Read Full Story: https://skift.com/2022/07/26/how-explore-butte-county-grew-organic-traffic-with-localhood-stories/
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