See which organic keywords actually drive conversions
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The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older.
Whether the horse and buggy are replaced by the automobile or the slide rule is replaced by the calculator, everything eventually becomes obsolete.
And if you listen to the rumors, this time around, it’s search engine optimization. Rest in peace, SEO: 1997-2022.
There’s just one tiny little problem.
SEO is still alive and kicking. It’s just as relevant today as it has ever been. If anything, it may even be more important.
Today, 53% of all website traffic comes from organic search.
In fact, the first search result in Google averages 26.9% of click-throughs on mobile devices and 32% on desktops.
And what’s helping Google determine which results belong at the top of search engine results pages (SERPs)? SEO, of course.
Need more proof? We have more statistics to back it up.
Thanks to consistent updates to the Google search algorithm, the entire SEO field is undergoing rapid evolution.
Completely ignoring the many small changes the search engine’s algorithm has undergone, we’ve seen several major updates in the last decade. Some of the more important ones are:
- Panda – First put into place in February 2011, Panda was focused on quality and user experience. It was designed to...
Read Full Story: https://www.searchenginejournal.com/is-seo-dead/447187/
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