On-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns?
To be sure, SEO will exist as long as folks use Google or any search engine to discover web pages. Organic search is a primary driver of site traffic.
Technical SEO is ongoing, focusing on server optimization and site speed, as examples. Content marketing, which often relies on search for discovery, is also ongoing.
But this doesn’t mean that some SEO activities, including some on-page SEO tactics, won’t reach a point when the incremental value added is not worth the effort.
Link Juice
Suppose a business is focused only on Google search and finds itself incessantly worried about link equity (or link juice). In that case, that company may have reached just such a spot.
The idea here is not that inter-links are unimportant, but at some point, rearranging navigation to get an extra ounce of link juice is probably not worth the squeeze. There are many other things a company can do to engage its audience.
John Muller, a webmaster trends analyst at Google, made a comment a couple of years back that helped spark this sort of discussion.
He responded to a tweet that asked about site navigation and link equity.
“I want to pass link juice of my home page to my category pages. Where should I place my category pages, in the navigation menu or in the home page content?” the tweet read.
Muller’s response: “I’d forget everything you read...
Read Full Story: https://www.practicalecommerce.com/running-low-on-link-juice-try-these-seo-tactics
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