There’s plenty of terminology in the world of marketing, even more so once you get into the specifics of digital. Often, there are multiple terms that can refer to the same thing.
Good examples of this are ‘push marketing’ strategies and ‘pull marketing’ strategies. You may also know these concepts by the terms ‘outbound’ and ‘inbound’ marketing.
In this article, we’ll do a quick exploration of what these terms mean and then we’ll dig into the specifics of how we translate this into digital marketing – specifically which channels are push marketing and which channels are pull marketing.
What are push and pull marketing strategies?
In the simplest terms, push marketing is about taking your message to your target audience, while pull marketing is about creating the right assets so that your target audience comes to you.
That’s why it’s also known as outbound and inbound marketing.
In the push marketing, or outbound model, you’re using types of marketing techniques that go out and find your potential customers and put your assets in front of them wherever they are at that time. Comparatively, with pull marketing, or the inbound model, you’re looking to use tactics, build resources and create assets that will draw your audience in.
So, what does this all mean when we look at it through the lens of digital marketing?
Push marketing through digital channels
Any time you’re paying to put a message in front of someone, you’re choosing a push marketing strategy. The following...
Read Full Story: https://www.coastdigital.co.uk/2022/07/27/push-and-pull-marketing-strategies-how-they-translate-to-digital-marketing/
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