In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the semantics can be an asset as you strive to achieve a higher rank in the eyes of Google’s algorithm. In this instance, the semantics in question refers to a marketing tool known as Semantic SEO. One of Google’s more recent inventions, Semantic SEO, refines your web content to improve the meaning and topical depth of what you publish online.
Today, pleasing the algorithms of our favorite search engine is at the forefront of every marketer’s mind. Semantic SEO is yet another tool to help your law firm increase the probability of marketing success. If your Semantic SEO strategies pay off, you could see your law firm bestowed with a featured snippet, which is one of Google’s most coveted and
exclusive marketing tools. So, what does it take to ensure GOOGLE9000 opens the pod bay doors to your law firm almost every time? First, let’s talk about the evolution of Google’s all-important AI and how it reviews your law firm’s website to determine rate & rank.
Semantic… Tick… SEO Boom!
Imagine you’re in a supermarket and come across one of those robots from ‘Lost in Space’ looking for spills, debris, and other hazards to clean up. They endlessly scour every inch of the grocery aisles to make sure it’s the best environment for their shoppers. Google’s old algorithm...
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