Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical for your business.
1. Create, Verify, Optimize and Maintain a Google Business Page—I have discussed this at length in this previous article, and it is just as relevant today. You should consider this page a second, more localized version of your website. If you do not have a page, create one as soon as you can and get it verified. Once verified, optimize your page by fully filling out all the information about your business, service area and products. Finally, maintain this page by continuing to add new posts and photos as well as having a strategy to begin collecting Google Reviews for your business.
2. Join Local Facebook Groups—A quick search in Facebook Groups for things related to your local community is sure to bring up various local and community groups. You can join these groups from your business page and become part of the conversation in your local area.
One note of caution is that you should not spam these groups with the equivalent of an advertisement. Join in the conversation and be an active part of the group. People will begin to notice and figure out what you do, which can positively affect...
Read Full Story: https://www.windowfilmmag.com/2022/07/local-marketing-strategies/
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