Thursday, September 21, 2023

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions - Search Engine Journal

Last updated Wednesday, July 27, 2022 07:45 ET , Source: NewsService

Nothing will help your travel company stand out from the crowd like quality content. Here’s what you need to know to develop a great content strategy.

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The advent of the internet gave travel companies a whole new avenue for exposure.

Where once you may have had to rely on outdated brochures, grainy photos, or (worst of all) Uncle Gary’s boring slide show about his trip to Bermuda, now anyone can create, curate, and share photos, videos, and stories from their vacation in seconds.

And while this is great for exposing people to lesser-known attractions and must-see destinations, it has also created massive competition for web traffic.

You can’t post yet another image of someone propping up the Leaning Tower of Pisa or recreating the cover of Abbey Road and expect to attract visitors.

To stand out in an over-saturated field, you need to find a way to separate your content from everyone else, drive traffic, and capture the eyeballs of your targets.

And ad-hoc blog posts just aren’t going to cut it. You need a content strategy.

Not sure what that is? Maybe you have a vague idea but no clue where to get started when it comes to creating one?

Or just want to brush up on the essentials and polish your existing content strategy? You’re in the right spot.

In this piece, we’ll dive deep into developing a content plan of...

Read Full Story: https://www.searchenginejournal.com/travel-content-strategy-seo/453218/

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