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Saturday, September 24, 2022

Your guide to the first 90 days as an enterprise SEO director - Search Engine Land

Last updated Wednesday, July 27, 2022 08:00 ET , Source: NewsService

If you’ve enjoyed every SEO job you’ve had in the first 90 days, kindly remove yourself from this article for being a liar.

We good? Awesome.

Did you know that 33% of employees quit their job within the first 90 days that they’re employed.

That’s a sobering fact.

The kind that makes you want to get not-sober as you kickstart for your first 90 days as an enterprise SEO Director.

Enterprise SEO departments have a high turnover rate due to cultural challenges because other departments don’t understand SEO or how to work together.

At the risk of stating the obvious, your first 90 days as an enterprise SEO Director sets the stage for the rest of your time at the company.

Have you found yourself asking these questions before:

  • How do you make a business use case for more budget for SEO?
  • How do you scale your enterprise SEO department?
  • How do develop alignment with Product and Editorial?

Over the next few articles, I’ll help you answer these (and more) questions, based on my experience as an enterprise SEO Director. Starting with

Become a strategic player

In due time, you can show up to Zoom meetings acting like “the champ is here,” but not in the first 90 days.

You’ve got massive plans afoot for an SEO makeover for your enterprise company.

  • Site architecture changes.
  • Removing old content.
  • Possibly building a new website.

It’s a lot to take in.

So I recommend starting with developing relationships. You want your enterprise SEO department to be seen as a strategic player on...



Read Full Story: https://searchengineland.com/enterprise-seo-director-first-90-days-386743

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