A technical SEO audit helps teams understand behind-the-scenes issues that affect search engine rankings like site speed, indexing, and backlinks. It’s important that SEO specialists have a full view of all of the elements that affect page rankings so that teams can take the best course of action to improve their positions.
Conducting daily technical SEO audits is crucial for building a great SEO strategy. But if you’re still starting out, beginning work with a new firm, or want to learn how to complete a technical SEO audit, it can be overwhelming.
In this article, we’ll go over eight steps to help you complete a technical SEO audit, increase web traffic to your web pages, and build your confidence as an SEO specialist.
What Is a Technical SEO Audit?
What most people think of as SEO is what specialists refer to as on-page SEO. This is where a professional optimizes the content that appears on a website so that it appears to the right audiences organically.
Technical SEO is not about the content that appears on a website but how users and search bots navigate through each page. A technical SEO audit is when specialists use a checklist of behind-the-scenes technical elements to review and improve to increase page rankings in search engines.
What’s involved in a technical SEO audit
When SEO specialists perform a technical SEO audit, they check a series of factors that impact a website’s speed, performance, and usability, and they take action towards optimizing web pages....
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