Authored by Gauri Bhatia, Founder&Director of The Unveiled Sagas
SEO is a process- the name in itself mentions optimization. Optimization is generally an act of testing strategies to settle on an equilibrium.
Google is continually optimizing its algorithm to turn into an automated answering machine. Having started from a simple content dump, Google has updated its usage to analyse, record, track, learn and even manipulate human behaviour. This means that it now answers queries, depending upon the consumers semantic search- rather than just picking things out because they match the phrase.
In other words- if your content is written with the intent of educating your customer- not selling yourself to them- then you’re most likely going to find your place on the first page of Google.
How do you ensure that your SEO is truly optimized? And how do you ensure that you never have to touch it- ever?
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I think I have jitters reminiscing my emo phase- when I wasn’t able to download Poets of the Fall for free even though the website clearly said that you could.
Google now blacklists websites that even look spammy.
Google is looking for solution providers that actively understand the TG- I’d start with my typical lecture about embodying the client, but all in all, just try to understand where they come from. Google works both ways- it’ll know if you’ve invested your time trying to understand their journey, and it’ll know if you’ve been keyword stuffing your...
Read Full Story: https://www.adgully.com/i-don-t-invest-in-seo-anymore-google-does-it-for-me-120876.html
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