On CRM: Google Now Offers A Powerful CRM Function...For Free - Forbes

Google has quietly added a feature to its Business Profile listings that can give any business, regardless of their size, a powerful CRM function. And it doesn't cost a thing.

First, let's make sure you're aware of the Google Business Profile. This is the place where you can setup information about your business so when people search for you they get this information displayed on the right side of their search results. I'm sure you've seen this before with other businesses you've searched.

For example, if you search for my company (The Marks Group) you'll see our address (we’re a virtual company, it’s a post office box), hours, health & safety information (our post office box is very clean) as well as our phone number and reviews (mostly good). There are also links to our website, directions to our location (in case you want to meet in front of our post office box) and the opportunity for visitors to call us directly from the Business Profile web page. Good stuff. Every business should have this. If you don’t, you can setup a Business Profile for your business here.

But let's turn to customer relationship management. When you purchase a mainstream CRM system you'll want to integrate it with your website so that you can capture leads. You may also want to setup chat functionality to answer questions. Better yet, you may want to leverage AI so that standard or common questions are automatically answered, which saves everyone a lot of time. This is standard CRM stuff and...

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