Google launched featured snippets in 2014. Initially called “answer boxes,” featured snippets appear at the top of organic search results so that users can obtain info without clicking to an external site.
Some observers consider a featured snippet a win, similar to the top organic position. Others believe it hurts traffic as it typically replaces a page 1 listing and thus clicks.
Nonetheless, obtaining a featured snippet is a goal of many merchants. But optimizing for snippets is different than for traditional rankings.
To be featured, a page needs to first rank organically on page 1 — the higher, the better. The next step is featured snippet optimization.
Featured snippets answer queries concisely, such as via a short paragraph or list. But knowing which queries to answer is not easy.
Optimizing for Featured Snippets
1. Research. Learn what Google considers good answers to search queries. Many third-party tools can help. SE Ranking’s Competitor Analysis saves a snapshot of the search-result page for each tracked query to see how the featured snippet has changed over time.
The tool also filters user-designated search queries to those that trigger featured snippets beyond your own.
Ahrefs can check the featured position of any website, whether or not you are tracking the domain or a keyword.
Knowing competitors’ featured snippets helps understand the opportunities. But chasing every opportunity makes little sense.
Featured snippets are fluid. What appears today may vanish...
Read Full Story: https://www.practicalecommerce.com/seo-for-featured-snippets
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