With so many advertising options in today’s digital world, how can marketing leaders determine the best bang for their buck?
On top of figuring out a feasible return on an investment plan to meet company KPIs and create a loyal connection with the brand’s target audience, the tides are quickly changing in the virtual marketing space. For example, stiffer government regulations are cracking down on the amount of access that a company may have to utilize certain data.
Below, Fast Company Executive Board members are calling out 12 major risk factors that digital marketing executives are now facing and how to become better informed and prepared in promoting their business.
1. VIRTUAL BRAND AND LOCAL REPUTATION
Not understanding their social and online reputation at the brand and local level. Customers use these channels to provide brands with feedback and consumers have indicated online and social reviews are critical to building trust with the brand. Too many brands are tactical with volume and rating which is causing them to fall short. Brands must understand sentiment analysis, topics, and themes. – Zack Hamilton, Stingray Group, Inc.
2. ‘SEO’ STRATEGIES
Organic marketing is poised for a dramatic shift away from the prevailing “SEO,” strategy. Out of Google’s 200+ ranking factors, inbound links still run neck-and-neck with content for the number one position. This has led to “SEO” gamification which cannot last given AI’s rapid evolutionary rate. SEO-reliant companies that...
Read Full Story: https://www.fastcompany.com/90773442/12-points-to-consider-when-promoting-your-brand
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