Seeing your search rankings drop is an essential rite of passage for SEOs. Like listening to the sound of your own heart beating when you put your first redirect in place. Or your knees knocking together when you have to discuss something vaguely technical for the first time. We’ve all been there.
The good news is that you’re travelling a well-trodden path. One with very clear steps to take when analysing how to reverse the drop. And having a sound reporting system is essential in monitoring your and your competitors’ performance.
Below, we cover our top 12 tips when it comes to understanding, analysing and reversing the decline.
What affects Google ranking?
Google’s algorithm contains more than 200 ranking factors that all play a role in your site’s SEO rankings.
There are dozens of page and site level factors to consider – from title tags to the age of your page and domain – alongside brand signals such as mentions in authoritative (or low-quality) sources that help Google piece together where your site fits into its ecosystem.
The more low-quality signals you send out, the more likely you are to lose rankings. Or never gain them.
While the number of ranking factors can seem a little overwhelming – and far too many to go into in detail here – you don’t need to do all of them perfectly. If you’re looking for an insider tip, none of us do all – or even any of them – perfectly.
Google ranking decline checklist – top 12 tips
1. Don’t panic
Arguably the most important point...
Read Full Story: https://www.telegraph.co.uk/business/search-marketing/seo-rankings-take-decline/
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