What Is a Featured Snippet?
In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs). Also referred to as the “answer box,” the featured snippet is chosen by Google’s algorithms as they work to find the best-suited answer to fulfill a searcher’s query.
Google will take content from a site that would otherwise rank on page one, and provide searchers with an answer to their question and a link to that website directly in the SERP. Google’s goal with featured snippets is to answer the question within the search results, thereby potentially improving searcher customer experience as well as keeping searchers on Google longer.
The featured snippet most often appears at the top of the organic search results, beneath any ads, and is typically triggered by lower-volume, long-tail search queries. It is possible, though, for featured snippets to be found in the “People also ask” sections on Google or along with the knowledge graph information on the right side of the SERP.
While Google introduced featured snippets back in 2014, a lot has changed since then. For one, as of this writing, the answer box is the first search result of the 10 blue links displayed on page one of Google’s SERP. Up until 2020, if a business won the featured snippet, they would still be featured in one of the organic search results below as well. This is not the case today, as the featured snippet replaces that listing.
So, as a business,...
Read Full Story: https://www.jumpfly.com/blog/winning-seos-4-featured-snippet-types/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
