When thinking about how to up your SEO (Search Engine Optimization) rankings, the most common things that probably come to mind are keywords, content, backlinks, metadata, etc. And while all these are important to the SEO workflow, marketers and SMBs often forget that high-quality images and videos are essential for taking full advantage of how you can get your content in front of potential customers, from web search listings to Google News, Google Discover, Image Search and more.
Conductor’s State of Organic Marketing in 2022, found that 61% of B2B decision-makers start the process with a web search, while a whopping 87% of all retail shoppers do the same, vastly exceeding other channels, including Display and Social Media, proving that the time and effort you are spending on SEO is vital to connecting with new customers. The most common challenge for brands though, is to understand the actionable insights they need to execute to improve the rankings of their websites, content, apps, products, or business listings in search engines like Google, Bing and Yahoo!.
Marketing Technology News: CloudOffix Adds A New Partnership In The African Continent
Optimizing imagery has become increasingly important over the last few years, and many search results now contain or even require imagery in order for you to rank in them.
To help SMBs and marketers boost their SEO strategies, Matthew O’Such, VP of SEO for iStock, a leading e-commerce platform providing premium content to SMBs,...
Read Full Story: https://martechseries.com/technology/istock-five-tips-to-help-marketers-and-smbs-use-stock-images-and-videos-to-drive-stronger-seo/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
