Top 5 Google Ads Mistakes Distributors Make and How to Fix Them - Promo Marketing

Google Ads provide distributors the tools to appear at the top of the search results for selected products and services, so they can grow their business faster.

While showing up on the first page of Google is a step in the right direction, and Google Ads will achieve this much faster than SEO, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.

Here are the most common mistakes distributors make when running Google Ads, and how to fix them:

1. Sending Ad Clicks to Your Home Page

This is one of the most common mistakes we see. When someone clicks on your product or service specific ad and lands on your home page, they will find general information about your business and the many things you offer, but nothing that has to do with the ad. They’ll probably become frustrated trying to figure out how they got there and might end up clicking through your navigation, attempting to get to the information your ad promised them. Sooner rather than later they will leave to continue their search elsewhere, and you are paying for that wasted click.

What to do instead: Create a landing page with a headline that matches your ad and messaging with similar wording to ensure your audience feels that they came to the right place.

Having the landing page clearly related to the ad will provide your visitor with the information they are interested in, increasing the chances of them taking the desired action, such as filling out a form or...

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