Want to learn how to land on page one of Google and other search engines? SEO copywriting could be your secret weapon.
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Search engine optimization (SEO) is important for any business wanting to build an online presence and sell online.
When we write engaging SEO content, Google rewards us by placing web pages higher in search results, giving you higher visibility. This can increase the number of visitors to your site, who may just turn out to be customers.
But creating optimized copy is more than just typing in keywords and hoping for the best. Incorporating SEO into your content is an art, and like any art, it takes practice and a bit of creativity.
So, here's our guide to help you sprinkle SEO into your copy so that you can rank higher on search.
1. Don't overdo it with the keywords
You may have seen articles that repeat the same words over and over. This blunder is known as "keyword stuffing," and it gets penalized by Google.
Your writing needs to make sense. If you're constantly repeating the same keywords, it'll be unreadable and confusing, making for a terrible user experience. When considering your keyword usage, keep both Google and your audience in mind.
Google wants to see that you're:
- Using keywords that serve your readers what they want
- Producing high-quality copy.
Your audience wants to read content that corresponds with their search intent, and they want the copy to make sense. If you're...
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