By Thomas Strider
Backlink building is a key method small businesses can use to increase a website’s ability to rank high in search engines. Backlinks help search engines like Google and Bing index content that is related to a search query, build trust with search engines, and improve your chances of being displayed on the first page of a search engine results page (SERP). All of these are critical goals of properly executed SEO strategies.
However, generating high-quality backlinks can be a difficult task. This article aims to help you understand in more detail what backlinking is, why backlinking is important, and how to improve your chances of getting high-quality backlinks.
Defining SEO backlinking and page authority
An SEO backlink can be defined as a link from one website to another website. Think of a backlink as a reference. Just like you want that former boss to say good things about you, you also want fellow websites to link from their webpage to yours.
An example: Someone writes an article for AllBusiness.com titled “The Top 3 Office Chairs to Buy This Year.” They include a hyperlink within their text that directs to one of the discussed products, a specialty chair from “XYZ Company.” XYZ Company just scored a backlink, increasing their website’s domain and page authority. Backlinks play a key role in the aforementioned page authority portion of SEO.
Page authority was originally developed by a marketing company called Moz, and is a score for how well a page on...
Read Full Story: https://www.allbusiness.com/why-backlinking-is-critical-to-seo-and-how-to-do-it-211353-1.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
