Whether it's a good review or a bad one, you and your team should respond with empathy. If someone compliments your business, show grace and gratitude. If someone criticizes your business, show responsibility and accountability.
A good review can give a prospective customer who's somewhat familiar with your business the final push to make a purchase or sway them to pick your business if they're on the fence.
The numbers back up the importance of online reviews. According to research conducted by the Medill Spiegel Research Center at Northwestern University, "a product with five reviews is 270%" more likely to be purchased than one with zero.
Plus, online reviews also play a role in bolstering SEO for organizations. According to the SEO tool Moz, to determine SEO rankings, Google looks at the reviews from three main sources: reviews on Google Business profiles, reviews on third-party sites "like Yelp" and finally, reviews directly collected on a business website (such as testimonials).
So, how can you get more online reviews? First, I'll state the obvious: I don't think there's a business owner on the planet who wants a negative review. At the heart of positive online reviews is excellent customer service. Even with excellent customer service, there's no guarantee that people will leave glowing reviews, but by implementing a few strategies, you can increase that likelihood.
1. Put a Process in Place
You need to have a process to get a steady stream of online reviews. Don't...
Read Full Story: https://www.newsweek.com/seven-ways-businesses-can-get-more-online-reviews-1730583
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
