If you want to ensure your website ranks as highly as possible, it’s vital to ensure search engines trust the content you provide to customers. One of the ways you can do this is through link building.
Of all the different elements of the search engine optimisation (SEO) process, link building is seen as one of the most challenging. In fact, one in five marketers say it’s their least favourite part of SEO.
However, speaking as a professional SEO services agency in London, link building has a wide range of benefits that can grow your business and improve your ranking in Google.
So, how does link building help SEO?
Let’s take a look at 12 of the key benefits.
1. Link building helps SEO as it shows your website can be trusted
Search engines like Google only want to show the highest-quality and trusted web results to users.
The more sites that link to yours, the more it shows that your content is reliable and trustworthy.
Take the BBC website for example. There are currently nearly 657 million links to the BBC website, meaning it’s widely regarded as a trustworthy source of information. This means when you search for a news article, the BBC will likely be at the top of the search results.
2. Link building helps SEO as it means more clicks to your website
High-quality backlinks mean your page is more likely to rank on the first page of Google.
This means your site has more visibility in the search engines, which leads to more traffic.
3. Link building helps SEO as it adds...
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