If your law firm primarily gets cases via referrals, then lead generation is probably not a high priority for you when it comes to online marketing. However, a website is still important—and there are unique considerations when designing a website for referral validation.
Referrals are so special. You previously delivered good service to someone and they referred you to a friend. Now, this referral is just looking to confirm that you are, in fact, reliable and professional. It sounds easy but it can be surprisingly difficult to convince a referral to take the next step!
To help you make the most of your referrals, here are five things you need to know about referral validation websites including whether you need to pay for SEO and which web pages are the most critical according to potential clients.
You don’t need a pricey SEO plan
SEO is helpful for targeting organic searchers but it’s not really necessary for referral validation websites. In fact, you don’t even need to rank on the first page of Google for legal-related keywords. None of this stuff matters if the primary purpose of your website is referral validation.
Since referrals will generally be searching directly for your name or your firm’s name ask your website developer to help with branded visibility so that anyone searching for that specific phrase will find your site front and center.
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