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“I have never seen a kid work so hard at being lazy.”
A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. She was impressed with me.
I stayed after school and automated an Excel sheet so that the data entry I was in charge of for our yearbook class would only take half as long.
I spent hours of up-front, hard work to be as lazy as possible for the rest of the semester.
I didn’t know it then, but this was my first automation – and my first experience working hard at being lazy!
Years later, as a marketing professional, I sought ways to speed up the process of creating ads for my Google Ads search campaigns.
And that is when I discovered ad customizers.
Just like in high school, I saw the value in doing some heavy lifting upfront to make things easier for myself down the road.
It was worth it then, and it’s worth it now.
If you learn to create ad customizers, it will be worth it for you, too.
Here’s how to set up ad customizers and why they are worth your time.
Why Ad Customizers Are Important
Learning all the different features and functions of Google Ads can be overwhelming, and sometimes it feels impossible to keep up with everything.
But, there are some good reasons why learning to use ad customizers in Google Ads campaigns is a good use of your time.
Your Ads Need...
Read Full Story: https://www.searchenginejournal.com/google-ad-customizers-how-why/459530/
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