Content API for Shopping and Google Ads API updated for country targeting - Search Engine Land

Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun.

Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including:

For Google Ads

• Any Google Ads account can set the feed_label field in ShoppingSetting for Shopping and Performance Max campaigns. You can set feed_label in the Google Ads UI and the Google Ads API.

For Merchant center

• As of September 14th, 2022 we‘ve started the gradual rollout of feed labels in the Merchant Center UI. When this feature is enabled in the UI, merchants will be able to create a new feed with feed label set to any valid string.

In the Content API:

• Products that have only feedLabel, and not targetCountry, if they were added in the Merchant Center UI.
• Products with feed labels that aren’t two-letter country codes.

API behavior summary. Additionally, the following is a clarification from Google about the current API behavior for feedLabel:

• Insertion: You can only call Products.insert on products with a matching feedLabel and targetCountry. Currently, Products.insert might return an error if you don’t provide a matching targetCountry. This behavior hasn’t changed if you continue to use only targetCountry.
• Targeting: If you set feedLabel to a valid 2-letter CLDR territory code, you must still set the shipping attribute...

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