How to Add Google Analytics to a Next.js Website - MUO - MakeUseOf

Data analytics is a must if you want to keep track of the number of visitors your website is getting. There are different ways you can add analytics to your project, including Google Analytics. It’s a free service and is relatively simple to set up.

Learn how to add Google Analytics to your site using Next.js, a React framework for building SEO-friendly websites.

Setting Up Google Analytics

Google Analytics provides insights into the behavior of people visiting your website. It tells you which pages get the number of views and gives you audience data like location, age, interest, and the device they use. This data can help make decisions about the direction your business should take to be successful.

To get started, visit the analytics dashboard and create a new account by following these steps:

1. Click the Create Account button in the admin tab to create a new account.
2. Add an account name under the Account setup section.
3. Create the analytics property by providing a name.
4. Add the business details. Select the options that apply to your website.
5. Click the Create button to finish setting up the property.
6. Click on web stream to specify the data stream Google Analytics should track.
7. Specify the URL to your website and give the data stream a name.
8. Click on tagging instructions and get the script you will use on your website.
9. Copy the measurement ID (the tracking code) to use later.

Once you get the tracking code, you can set up the Next.js project.

Setting Up...

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