Thursday, December 8, 2022

Software Industry Traffic Trends Show Zoom Down, Others Up [New Data] - Search Engine Journal

Last updated Friday, September 30, 2022 08:45 ET , Source: NewsService

SimilarWeb, a digital intelligence platform, recently took a deep dive into the traffic trends of the top 95 publicly traded software companies in the U.S. ranked by market cap, but excluding FAANG: Meta (formerly known as Facebook), Amazon, Apple, Netflix, and Alphabet (formerly known as Google).

Global markets experienced a period of instability in the second quarter of 2022, causing the share prices of leading software companies to take a big hit.

But, even though the software industry’s website traffic has been turbulent, SimilarWeb looked at the numbers in its 2022 Software Companies Benchmarking Playbook, and spotted a light at the end of the tunnel.

Here are the top three findings:

  • Quantity is down; quality is up. Worldwide monthly visits to the websites of these 95 software companies decreased by more than 1 billion visits in Q2 2022 compared to the same quarter in 2001. But, visit durations and the number of pages per visit increased, indicating a higher quality of visits and more focused buyers.
  • There’s still growth to be found. Companies dependent on remote work saw the most significant declines, including zoom.us, which suffered a YoY decrease in traffic of almost 45%. However, 41% of the top 95 software companies grew their website traffic month-over-month in June 2022.
  • If you exclude zoom.us, a different picture emerges. If we exclude zoom.us and its 43% market share, the other 94 software companies only experienced a 7% traffic decline YoY. And,...

Read Full Story: https://www.searchenginejournal.com/software-industry-traffic-trends/463480/

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