Cadena, the GCC-specific sales enablement platform for rapidly growing SaaS companies, founded by acclaimed SaaS sales leader, Sid Dhamija, was present at GITEX Technology Week—one of the largest technology events in the world— in collaboration with its Saudi partners, As-Shuraa Financial Group.
Sid Dhamija is a Software sales prodigy from United Arab Emirates with Indian origin and residency in Saudi Arabia, Europe and Mexico. With early success, multiple global awards and recognitions as a SaaS sales leader and now through his tech-enabled B2B agency, Cadena, which has offices in Dubai, Riyadh, New Delhi, Mexico City and USA have made him a well-known player in the GCC tech space. With a full-suite of digital offerings within the Cadena partner ecosystem such as B2B eCommerce, eProcurement, Advanced Analytics, HR Tech 4.0, Transport Management System, he aims to make Cadena a one-stop digital software shop for enterprises in GCC region.
Since its inception, Cadena has provided a proven sales system for SaaS firms looking to expand into new markets. In addition to qualified sales talent located locally to perform activites from prospecting to closing to payment follow up, Cadena's platform comes with a "Managed CRM" of 20,000+ enriched leads across 5000+ core accounts, representing Cadena's core relationships. With this valuable data at their fingertips, SaaS companies can accelerate their growth in the MENA region.
At GITEX, Cadena met with potential partners and customers to discuss how the platform can help them grow their business. The interest in Cadena's services was high, and there is potential for significant growth in the MENA region in the coming months.
If you are interested in learning more about how Cadena can help you expand your SaaS business, you may visit www.cadenab2b.com.
