Website Marketing for Attorneys: 30 Ways to Drive Traffic to Your Website - JD Supra

There is no shortage of people looking for exceptional legal services. The problem is that they need to find your firm before you can help them. Though many lawyers are discovered through word of mouth or personal referrals, it’s very common for potential clients to begin their search for an attorney online. A well-planned strategy for website marketing for attorneys will focus on tactics that drive more traffic to your site, creating more leads for you to nurture. Here, our experts have compiled 30 different ways your law firm can drive traffic to your website.

Website Marketing for Attorneys

1. Create Compelling Content

The phrase “content is king” is more accurate than ever. Inbound marketing will help get the right people onto your site. When writing content, we suggest starting with your client personas and building content around what those people would be looking for. Some content types you can use are blogs, eBooks, infographics, etc.

For a breakdown of how to create a compelling content strategy, check out this free eBook: The Law Firm Guide to Content Marketing.

2. Demonstrate Expertise

Google favors websites that have been shown to be experts in their field. You can do this by creating content around key subject matters. Another way to highlight your knowledge is to create pillar pages on your main areas of focus, and link to other cluster content.

3. Spend Time on Organic Social Media

Advertising on social can be really effective, but you can take advantage of...

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