Search engine optimisation is an evolving industry; hence its practices change over time, and those trying to build backlinks for their businesses need to keep an eye on the latest trends to update their marketing plans.
If you’re running a business, it’s paramount to focus your SEO efforts to guide your customers’ journey into the marketing funnel. The marketing funnel comprises five phases:
– The awareness phase
– The consideration phase
– The conversion phase
– The loyalty phase
– The advocacy phase
Your SEO framework should follow the above phases because they could guide your brand’s success and allow your business to stay relevant even if the SEO landscape changes.
– Creating branded content appeals to the public and makes people receptive to future interactions.
– Providing the audiences with social proof assists them when comparing the brand with its competitors.
– Developing a simple purchasing process increases the conversion rate.
– Building a loyalty program through social media interactions, email newsletters, and discounts retains customers.
– Receptive buyers in the loyalty program support marketing efforts.
The following section compiles the trends that could impact SEO in 2023.
Search intent
When internet users search for something, they want to purchase a product or service. This is the thought behind search intent, and you should focus on it when developing a marketing campaign. Google and search engines have grown more sophisticated lately, so they can...
Read Full Story: https://wire19.com/seo-trends-for-2023/
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