Search engines have long desired a uniform method to understand websites. Search bots cannot necessarily discern a site’s meaning from crawling its code. Is it a store or a blog? A recipe site or gardening?
That’s the purpose of structured data. It’s a 1990s concept of organizing a site’s info to help search engines understand it. But the rise of the web produced many types of structured data, not the uniformity desired by search engines.
Enter Schema.org. It’s a type of structured data — a “vocabulary” based on JSON-LD code — founded in 2011 and endorsed by the major search engines: Google, Yahoo, Microsoft, and Yandex. It’s managed and organized by a non-profit collaborative community of mostly developers and engineers. In circa 2022, structured data from Schema.org is the de-facto industry standard.
Hence the term “schema” is now synonymous with “structured data.”
Beyond Rich Snippets
Google requires Schema.org markup to qualify for rich snippets in organic search results. But the benefits extend beyond snippets. While it supports only a limited number of schema types, Google’s search guidelines encourage website owners to use those markups extensively, such as for identifying articles, breadcrumbs, authors, associated social sites, “entities,” and more.
Schema implementation basics include:
- Ensure all information in schema markup is visible to humans. For example, do not include frequently asked questions only in schema format. Include that section in visible HTML so...
Read Full Story: https://www.practicalecommerce.com/3-tools-to-build-validate-schema-markup
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