Are you looking to advance your digital strategy and put your company on the path to success?
Whether you’re a business owner working with an agency or a digital marketer who needs more bandwidth, one of the biggest challenges you face is setting yourself apart in this oversaturated landscape.
The most impactful campaign strategies aim to move the needle on value creation and help you reach your goals.
Building trust with your agency and establishing a solid marketing foundation is a surefire way to take your business to the next level.
On October 12, I moderated a webinar with CallRail’s special guests, Eric and Erin Wilder, Co-Founders of 81 & Sunny Digital Media.
The Wilders walked through ways to have a clear, transparent, and trusting partnership with your agency that drives results.
Here is a summary of the webinar. To access the entire presentation, complete the form.
Key #1: Transparency
There must be trust from the beginning. Transparency is essential from the start, especially if the advertiser has been burned in the past.
Never leave an advertiser feeling left in the dark; instead, prove how every dollar is being invested. It’s important to show what is being done.
In addition, be sure that all ad accounts belong to the advertiser; they should walk away with their data at the end of the partnership.
[Find out how to make your working relationship more comfortable] Instantly access the webinar
Key #2: Respect Media As An Investment
Treat digital media...
Read Full Story: https://www.searchenginejournal.com/business-marketing-agency-recap/467939/
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