Yet again, Google can be your friend.
You ask such an open question… The basics of SEO are quite easy, getting the result you want much harder.
One trick that can help you si to go for longer keyword or sentences but you do need to look at the numbers. You want keywords are sentences that have a good amount of searches, but lower competition.
But this information gives you not only a possible return for your efforts… it also tells you if the subject you’re writing about is interesting for any public, and therefore if it is worth the effort.
There are the tools that I use.
Moz
Ahrefs
Keyword Everywhere
SEO Quake
Best tools in my experience.
SEM Rush has a free 30 day trial, it is somewhat limited but can be useful for backlinks. Having authoritative backlinks to your website helps increase your authority score, which increases your ranking (among other factors). You can run websites similar to yours through SEM Rush and find all their backlinks and then try to get backlinks from those sites.
When looking at the data, pay attention to authority score and number of links. My website is for our lawfirm, so I ended finding a bunch of directories related to law firms to get listed in.
Other tips, use keywords in title and heading and work on your pagespeed. Google “The 2022 Google Algorithm Ranking Factors” “Firstpagesage.com 1” and you will get an overview of what affects SEO and how much each factor is weighed in the algorithm.
Also, SEM Rush can be used to figure out which...
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