Everything you need to know about digital marketing for your cannabis dispensary.
The cannabis digital marketing strategy you apply to your dispensary can make or break your business. And believe us, it makes all the difference when you have a team specialized in the subject.
If you want to enter the digital marketing world with a cannabis dispensary, you should know that you have mere seconds to capture a person’s interest, but it is possible. And doing it right has tremendous rewards.
Digital advertising is one of the most effective ways to promote your cannabis business because people are already searching for cannabis online, and you want to show up in those searches. So, what do you need to know about how to market your cannabis dispensary?
SEO For The Cannabis Industry
In simple terms, SEO – search engine optimization – is the process of improving the quality and quantity of traffic to a website or web page from search engines. SEO focuses on unpaid traffic.
So, when your site ranks well organically on Google, it will inevitably get noticed by more people, which translates into potential customers 24 hours a day, seven days a week, 365 days a year.
Why SEO?
You have to be where your potential customers are: online and searching for information on mobile and desktop.
Google is the dominant search engine, and appearing on the first page of Google will get more people to your site organically. Which eventually – with a good product and page – translates into customers....
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