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You have a dream: Open a retail store that specializes in unique merchandise where buyers cannot possibly ignore the offerings. But, unless they know you exist and your offerings satisfy their needs, wants and desires there is no business. An actionable plan in the form of a retail marketing strategy is designed to attract and retain customers. Like most plans, it has to be a living document that is regularly reviewed and updated as the business environment changes.
What are some ingredients in a retail marketing strategy you can employ today to generate sales now and in the future?
We know that one of the rules of retail marketing is: location, location, location. However, regardless of a retailer’s location, developing curb appeal is important so that passersby will see your name, logo and message you are delivering. Having a tidy, appealing, freshly painted store with frequently washed windows will attract potential buyers to your storefront. What you do doesn’t have to be expensive, but it needs to communicate that you care.
Your window displays attract buyers' eyes. When you have a heavily trafficked location, you still need to create appealing window displays. Having a theme during holidays connects to buying needs. Using a color palate that is eye-catching as well as organizing the display so that it appears visually interesting attracts busy buyers.
Signage complements the design and layout of external window displays. Outside signage can be viewed not...
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