When it comes to marketing yourself in the digital space, business owners always seem to have something new to figure out – whether that’s a Google core update or a changing social media algorithm.
Anyone who’s ever tried to grow a following on social media knows how frustrating it can be to get your content seen. With millions of profiles and brands competing for relevance, audiences have more than their fair share of posts to take in at any time.
That’s certainly the case with Twitter, one of the largest social media platforms in the world by monthly active users, with about 463 million.
But, despite how hard it is, earning a large, devoted following on Twitter would be ideal for any business.
And it can be done. Look at the platform’s largest followings: PlayStation with 16.9 million, Xbox with 13.5 million, and Starbucks with 11.4 million.
Everyone starts with zero, but all of those brands must have done something over the years to take advantage of Twitter’s algorithm and actually get their content seen by their ideal audiences.
You can do the same thing, but a blind approach probably won’t pan out for you; there’s too much competition for that.
Instead, why not take advantage of the real Twitter algorithm that determines what users see based on their interests and activity on the platform?
Understanding the algorithm will get you just part of the way, though. The other part will come down to your content strategy.
So, let’s dive deep into the Twitter algorithm and...
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