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In this age of online reviews, your brand’s reputation is paramount.
Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked “trust in brand” as one of their top reasons for choosing a retailer.
Because a bad review can cost you sales and a negative reputation can be disastrous, reputation management has become an important part of every digital strategy.
But even if you’re doing all the right things, promoting good reviews, responding to negative posts, and carefully monitoring your mentions, you can still hurt your reputation or even gain a bad one through bad linking.
And it’s not just people who might view you negatively – the bad backlinks can also negatively impact your reputation with search engines.
But don’t worry, we’re here to help. In this piece, we’ll look at how bad link building can hurt your reputation and give you some ways to help you keep yours spotless.
But first, let’s look at how external sources can impact your website’s authority and reputation.
How External Links Can Positively Affect Your Domain Authority
You probably already understand the correlation between backlinks and search engine optimization. If not, or you need a little refresher, read this (but come right back).
And one of the ways in which...
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