Advertising cannabis businesses may seem like a daunting task when you’re just starting out. But it’s a fundamental part of all brand marketing, and the sooner you start, the better.
There are many challenges to cannabis marketing that other industries don’t experience due to the varying legal status of cannabis worldwide.
In order to generate the most traffic without running into legal trouble, see our guide below with everything you need to know about bumping up your content in search engines and the challenges that come with it.
What Is Marijuana SEO?
SEO, or search engine optimization, is a digital marketing tactic to increase brand awareness, boost search engine rankings and increase qualified website traffic. In general, it’s everything related to improving the quality and quantity of traffic to a website or web page from search engines.
Now, Marijuana SEO or cannabis SEO is search engine optimization focused on the cannabis business. Basically, it’s the process of organically affecting and influencing the online visibility of a cannabis-related website.
Cannabis SEO, marijuana SEO, or dispensary SEO are practically the same, as they are all focused on increasing the qualified traffic of a weed-focused website.
Cannabis SEO, What Is It For?
The cannabis industry has been one of the fastest-growing and expanding industries in recent years. Everyone wants a slice of the juicy cannabis pie, but not everyone knows how to promote their brands.
Emerging cannabis companies...
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