Learn why curiosity is essential in our line of work and how to instill the skill in your professional life.
People search a lot about “marketing skills.”
Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022.
This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills.
Curiosity.
It’s underrated because some marketers emphasize working on other skills they feel will make them progress in their careers and land them their dream jobs and higher paychecks.
Thus, they’ll work on technical, analytical and communication skills, but not on being more curious.
Why is curiosity important in marketing?
Curiosity improves understanding
Kids are the most curious. They ask questions about anything and everything, and that’s how they know things better and remember for a more extended period.
Consider the Information Theory curve below. What I interpret is the more curiosity you have, the more knowledge you can get (the original interpretation is not in this context).
With more knowledge, the understanding improves and takes you to the next growth stage.
That’s how it becomes crucial for everyone, even marketers, to be extremely curious to compel us to:
- Ask questions.
- Seek out new information.
- Expand our understanding of the world around us.
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