Keyword research is often thought of as the keystone of SEO and provides the foundation for many SEO strategies. After all, how can you optimize your website for search engines if you don’t know what people are searching for and what results pages your site populates?
Whether you’re new to SEO or you’ve been doing it for years, chances are that you perform keyword research on the regular.
So the question is – in what ways can you make your process even better?
Regardless of where you are in your SEO journey, we’re willing to bet you’ll find a new tip here that will help you step up your game or eliminate an unnecessary step in your workflow.
The following are three ways to add efficiency and effectiveness to your keyword research today and discover some golden opportunities.
1. Go For Quality, Not Quantity.
Start here:
- Identify your SERP competitors.
- Analyze keyword overlap.
- Determine keywords within striking distance.
It’s tempting to pull all the keywords that there ever were into a spreadsheet and go from there. But when time is limited and results are needed pronto, you must work smarter. Luckily, tools have been invented to help you in this effort.
So, what do we mean by quality?
While quality is subject to your business objectives, generally speaking, you’ll be looking at how you can be more visible in search results compared to your actual business competitors, or whoever is currently ranking on the first page for the keywords and topics that you have a solution...
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