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Friday, November 15, 2024

6 SEO Myths Every Business Owner Should Ignore - Entrepreneur

Last updated Thursday, October 27, 2022 15:05 ET , Source: NewsService

Believing these six SEO myths will likely cause more harm than good to any business.

Opinions expressed by Entrepreneur contributors are their own.

Let us be honest, every business owner tries to keep up with the ever-changing Google algorithm. Why? Because nobody wants to be on the second page of Google. In SEO, quick victories with little effort are uncommon. There are SEO myths out there that will harm rather than help your business. Even today, there are still far too many myths circulating in the world of SEO. They are neither proven true nor do they follow a particular logic.

These SEO myths usually will cause more harm than good to any business. So, I have put together several myths that we should debunk for the good of our own businesses. Here they are below:

1. SEO is a one-time thing

It's a common misconception among business owners that SEO only needs to be done once. Once they have optimized a website, it starts to show up on search engine results pages (SERPs). In all honesty, that is where your real work starts. Once your website begins to rank, you must continue doing work to keep it there. Google's dynamic algorithms are to blame for this.

For sure, there are advantages to one-time SEO, and you can notice the results right away. But it won't last much longer if there is a lack of upkeep and competition from the market. To improve its search results, Google frequently rolls out new algorithms. As a result, if you don't keep your website optimized for the new...



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