It’s no secret that Search Engine Optimization (SEO) works for many types of business. From restaurants to retailers to tech enterprises, any company that attracts customers via Google can benefit from SEO.
The same goes for law firms, given that many lawyers generate clients directly through local marketing. If clients are looking for customers in their area, Google is often the first place they go to conduct their search.
But what are the tangible results of SEO for law firms? How do you measure whether SEO actually “works” for a legal business?
In this guide, you’ll read about real case studies and statistics on how well SEO works for law firms – and how to use these same strategies to your advantage.
How SEO Works for Law Firms - Statistics
Recent legal SEO statistics support just how well SEO works for law firms. The proof is in the numbers. More and more, law firms are turning to SEO as an effective marketing channel – and they are reeling in the results!
SEO was voted the most effective marketing channel for law firms.
A 2022 research study by Brandmuscle found that 79% of law firms consider SEO to be the most effective marketing channel. This is no surprise, given that Google is the primary driver of organic traffic for all types of local businesses.
Businesses that rank #1 in Google see an average click-through rate of over 30%.
The #1 result in Google Search has an average click-through rate (CTR) of 31.7%. This means that about a third of all users click on...
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